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We Articulate Brands

Your brand is everything your business represents. It's every touch point your clients have with your business. Your brand, like it or not, is what a client will say about you when you are not there.

Brand Research

Obtain a comprehensive understanding of the competitive landscape, the consumers who make up the market, and what drives a purchase.

Brand Strategy

Identify and shape perceptions, articulating your specific position. Thoroughly defining business objectives, existing and potential competitive threats, and opportunities.

Brand Identity

The verbal and visual elements that define your brand. Blending the vital aspects of your company and your offering into a singular promise. We help establish your position relative to the competition and inform internal and external communication.

Brand Application

Applying the brand identity throughout all communications and across all media. We approach both writing and design as communication; as a disciplined method of solving problems. From initial concept to final approval, the objective is to create preference for your offering and loyalty for your brand.

A brand story is not the outcome.

It's the process.
Stage One.

Strategy

Overview

Obtain a comprehensive understanding of the competitive landscape, the consumers who make up the market, and what drives a purchase.

Deliverables
  • Qualitative and/or Quantitative Research
  • Research Mediation and Facilitation
  • Reporting and Recommendations
Stage Two.

Research

Overview

Identify and shape perceptions, articulating your specific position. Thoroughly defining business objectives, existing and potential competitive threats, and opportunities.

Deliverables
  • Brand Audit
  • Mission, Vision, Values
  • Brand Architecture
  • Brand Positioning
Stage Three.

Identity

Overview

The verbal and visual elements that define your brand. Blending the vital aspects of your company and your offering into a singular promise. We help establish your position relative to the competition and inform internal and external communication.

Deliverables
  • Your Brand Story
  • Brand Guidelines
  • Logo
  • Typographic Assets
  • Tone of Voice
  • Other elements developed as part of the process, as required.
Stage Four.

Application

Overview

Applying the brand identity throughout all communications and across all media. We approach both writing and design as communication; as a disciplined method of solving problems. From initial concept to final approval, the objective is to create preference for your offering and loyalty for your brand.

Deliverables

Let’s tell Your Brand Story.

Contact Us